Million Dollar Lesson


Million Dollar Lesson
Petey Parker A cab driver taught me a million dollar lesson in customer satisfactionand expectation. Motivational speakers charge thousands of dollars toimpart his kind of training to corporate executives and staff. It cost me a$12 taxi ride.I had flown into Dallas for the sole purpose of calling on a client. Timewas of the essence and my plan included a quick turnaround trip fromand back to the airport. A spotless cab pulled up.The driver rushed to open the passenger door for me and made sure Iwas comfortably seated before he closed the door. As he got in thedriver's seat, he mentioned that the neatly folded Wall Street Journal nextto me for my use. He then showed me several tapes and asked me whattype of music I would enjoy.Well! I looked around for a "Candid Camera!" Wouldn't you? I could notbelievthservicwareceiving! toothopportunitto say,"Obviously you take great pride in your work. You must have a story totell.""You bet," he replied, "I used to be in Corporate America. But I got tiredof thinking my best would never be good enough. I decided to find myniche in life where I could feel proud of being the best I could be.I knew I would never be a rocket scientist, but I love driving cars, being of service and feeling like I have done a full day's work and done it well. Ievaluate my personal assets and... wham! I became a cab driver.One thing I know for sure, to be good in my business I could simply justmeet thexpectations of my passengersBut, to be GREAin mybusiness, I have to EXCEED the customer's expectations! I like both thesound and the return of being 'great' better than just getting by on'average'"Did I tip him big time? You bet! Corporate America's loss is the travelingfolk's friend!


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